Acclaimed as one of the world's top event film makers, Philip White has worked around the globe with clients including royalty and stars of film, TV and sport. In this article, I have shared some of the best videography tips to make your shooting experience pleasurable. 2. Keep it consistent across all videos - Hence, the backdrop and lighting. If you usually post short format videos, try throwing in one long-form, content-rich video per quarter.
Nearly all smartphones and cameras include some kind of light, but you're not likely to use it. Generally, those lights weren't meant for most styles of business marketing videos. When you're editing, try to keep your shots more or less the same length. Maybe there's a certain type of microphone that HR uses to make their recruiting videos, or a high-tech camera lying somewhere in the product department.
9. For videos that don't feature people, record voiceovers first. Here's a great video on the concepts, but you can read up on some other resources and DIY lighting tips as well. I would then sync this captured audio to the video footage in the editing phase later on.
Before you start working on your video, there are several things to think about when it comes time to shoot and edit your project. Recording what's on your screen (including smartphones) is a great way to make tutorials, how-to videos, and show process workflows.
Avoid shots of areas that have high contrast such as dark versus light settings, or bright sunlight and shadows. For my trip, I was shooting on a Canon 5D Mark IV, which has a built-in monitor on the back of the camera. When I first started shooting weddings I shot way too much footage.
I try to keep food videos between 2 and 5 minutes and most my shots are no longer than 4 or 5 seconds each. Be mindful of keeping shots white balanced to keep lighting neutral and even, too. Whatever your subject, think about what other shots you can get to complement your master shot, and add to the story.
So when you're shooting, be on the lookout for different angles that'll add visual interest to your overall video. When it's time to edit your video together later, you'll want to have a variety of shots to choose from. The recording will no photo longer be your priority - your safety must be prioritized - but sometimes even an ultra shaky image can be used in the editing or may be usable (see more on safety and security ).
The auto exposure on digital video cameras is generally very good at setting the correct lighting. Zoom in on your subject to get a quality focus, or if possible, use the focus assist built into most cameras. The great thing is that the cost of producing high quality video content has come down tremendously as well, from professional grade tools that are reasonable for beginners to learn, to boutique production houses that cater to small businesses.
Snapshooting-taping only two or three seconds per shot. I just got a Nikon D7000 DSLR and it has two slots for memory cards, and it also auto-focus while recording in video mode. And, to have your props out of the frame (which is much harder than it actually sounds and you will soon find out that on your own), shoot the video flying backward.
Light is a wonderful thing, but it can be a friend or foe when shooting video. Editing is totally doable for even the novice video marketer and comprehensive enough to require a lifetime of mastery. This technology highlights the areas that are in sharp focus when shooting in manual mode.
However, these shouldn't be your only format of marketing videos as they include drawbacks that don't affect other formats. Secondly, your shots may not have all the beautiful dynamics you get during a cooler magic hour shoot. Audio: While this isn't important if you aren't using audio you record while shooting, it is imperative you monitor (and adjust levels if your camera lets you) while recording.
Producing interesting videos involves learning creative shooting techniques. What's more is that audio accessories, such as Bluetooth microphones, can make the audio in your video projects sound outstanding (which we'll get to in a moment). You may have seen this kind of 3 x 3 grid system on a still camera shot before - your phone may even have the option to show it on your camera app - but it is unlikely you will have this feature for shooting video.